Categories
There are 11 categories you can apply to the Stars of the Year. See category definitions and criteria below.
Contribution to Growth
This award recognises outstanding examples of a company or a team with demonstrable evidence of financial results, product and service improvement, use of insights, external recognition, and potential for sustainable growth.
Operational Excellence
This award recognises strong examples of innovative and effective implementation of operational excellence and business transformation initiatives.
Best Performing Marketing Campaign
This award recognises strong examples of creative, innovative, and ground-breaking performance marketing campaigns with impactful long-term profitable results.
Best Market Share Gain in Category or Trade
This award recognizes initiatives that lead to significant market share gain by means which include expansion, new products and services introduction, the development or expansion of product and service ranges proven by research or study.
Innovation
This award recognizes significant breakthroughs in innovation such as product launches, product and process improvements, disruptive initiatives leading a change in the current ways of doing business.
Digital Transformation
This award recognizes the achievements of companies or teams that have successfully planned and executed the digital transformation of one or multiple areas of their business.
Invest in People
This award recognizes the company or team who has made an outstanding contribution to the development of our colleagues and future sustainability of our business through Investing in our People.
Happiness: Corporate Social Responsibility
This award recognizes the company or a team who show outstanding examples of corporate social responsibility projects in line with our «Make Happy Be Happy» mission.
Social Media Heroes
This award recognizes the company, brand or an individual who show an outstanding example of best representation on social media platforms for better engagement and reputation.
Chair’s Award of the Year: Synergy and Collaboration
This award recognizes innovative and inspiring projects that will emerge from the spirit of cooperation and to recognizing those who exemplify these values in their work.
